Merced Foundation contributes to the holistic development of Mexicans who live in conditions of poverty—especially children and adolescents—through support and promotion of entities committed to ethical values that create a positive social impact in the community.

It channels resources to educational projects that significantly improve community nutrition and promote sustainable development at the national level.

The Nutrivida program by Philip Morris Cigatam promotes action aimed at improving the nutritional levels of Mayo indigenous families in southern Sonora .

The Soriana Organization, a Mexican commercial sector company operating with 100% Mexican capital, was founded in 1968. It runs self-service stores of various types that offer food, clothing, general merchandise and health products, as well as retail and wholesale basic services.

Soriana has supported the promotion of development programs in southern Sonora through its rounding-off program.